So, you have a travel blog, and your main content revolves around all the countries in Europe. Aside from the traffic that’s coming from your blog, you would want to gain some traffic through your social media channels as well. Almost the entire population is on Facebook, with 80% of the time using it on a daily basis. There are many ways to increase engagement and awareness of your Facebook page, that includes paid or organic. It can be easier and faster to buy Facebook followers and increase the number of likes or attention to your page, but it’s not authentic followers, hence, you’ll receive little to no engagement. Creating an engaging community requires effort, patience and dedication. Despite the shortcuts of buying followers, here are some of the ways to successfully create a Facebook following:
1. Interact With Your Followers
Engaging with your community is one of the best ways to build a relationship with them. Some of the ways you could interact are by asking your followers questions and creating some polls. This shows that you care about them and what their opinions are. After all, the reason why you create your travel blog is to help them. Aside from that, you can also host some giveaways or contests for your followers. It’s a great way to get them engaged by sharing, commenting and liking your page or posts. Be sure to also continuously reply to every single comment or message you receive from your followers. That way, it shows you care for them and they will more likely engage with you.
2. Upload Clear, High-Quality Images
Generally, Facebook posts with good quality images tend to receive high engagement. People love to see pretty, beautiful pictures! If you have to, try to edit the images to make them appear nicer with photo editing software or tools such as Adobe Photoshop or Canva. Europe has many aesthetic-looking places, so be sure to capture them all. After every image post, try to analyse the insights and see which post generates the most traffic, engagement or impressions. From there, you could roughly know what kind of pictures your followers want to see more of.
3. Share Valuable Content
Besides regularly sharing your own content, try to diversify and post helpful content from other sources. Most people find content that helps them make their life easier, more valuable and will share it around. The type of articles you could post is ‘How-To’ or ‘Guide’ articles. Many people prefer to read this kind of content and will always be interested to learn more.
Posting motivational quotes, or even funny memes could increase your Facebook engagement as well. People love to laugh and feel inspired, encouraging them to share it with their friends or family. You could either create them yourself or simply find the images on the Internet.
4. Make Use Of Facebook Ads
Facebook Ads are also one of the ways on how to increase your following, however, as you know, there is money involved. When you boost your Facebook posts, you can target specific audiences, which helps you to focus on the type of audience that works well with your blog. For instance, since it is a travel blog about Europe, you can choose to only target European countries instead of the whole world. Other than boosting your Facebook posts, you can also create ads to increase likes on your page. The possibilities with Facebook ads are endless, so you could play around and see what ad works best for your blog.
5. Post Content Regularly
Nobody likes to follow a page that isn’t updated. By increasing the number of posts being uploaded on a daily basis, you can increase your visibility on their timeline. The algorithm of Facebook changes every now and then, with the most engaging posts regularly appearing on people’s timelines. Get noticed with consistent content while increasing the possibility of gaining more Facebook likes.
To make your life even easier, consider social media management software such as Later or HootSuite so you can schedule all your Facebook posts in advance. Not only can you schedule multiple posts at one time, but you can also keep track of all the posts that are going out every week. This helps you to save time and manage all your social media in one place.