The MTPA, or Mauritius Tourism Promotion Authority, just launched the new #MauritiusNow campaign. The organization said that this initiative is a product of an unprecedented private-public collaborative method.
The campaign’s goal is to restore Mauritius’ image as a prime travel destination, in the wake of the official announcement of a phased border reopening. They want to safeguard the country’s brand positioning in the global tourism market. In addition, the campaign is expected to improve people’s perception of Mauritius and restore confidence after the recent oil spill that affected 4% of the island.
The #MauritiusNow campaign uses engaging, captivating visuals to remind people all over the world that their country remains a prime destination with lush vegetation and pristine lagoons. The local community is ready to welcome tourists at all times.
A microsite dedicated to this campaign is now live. Its contents are also disseminated via blogs, e-newsletters, and regular social media posts. The site shows live webcam videos installed at various key areas across the island to showcase its beautiful beaches and lagoons. These are complemented with beautiful drone footage.
Many of these visual presentations portray Mauritians in their day-to-day activities, proving that the country is safe and sound, and buzzing with life. Moreover, there are updates on the projects currently underway, in line with the efforts to rehabilitate the surroundings in the southeastern part of the island.
Do you want to visit Mauritius very soon? Good news.
Mauritius is a great destination all-year-round. Since it is located in the southern hemisphere, it’s always warm and sunny. The island magnetizes tourists from all over the world. If you want to see this part of the globe in the near future, here’s some good news.
Just last October 23, Mauritius introduced a new Premium Visa to encourage more tourists to stay for a longer time. This kind of visa is renewable, and valid for a year — a lifeline for the tourism and travel sector amidst the COVID-19 travel disruptions.
People from nations listed in the Eighth Schedule of the Passport Regulations can take advantage of this new premium visa. The following visitor categories are eligible:
- Retirees looking for a COVID-safe environment.
- Repeat tourists who had planned to migrate and retire to Mauritius even before the pandemic.
- Visitors who have kids studying in Mauritius.
- Professionals and investors who wish to come with their families to Mauritius, and then work remotely. They can also offer this facility to their team members.
Mauritius’s tourism sector is set to come up with highly innovative packages in order to attract not just visitors but also digital nomads. Just make sure that your primary source of income and business are outside Mauritius since you won’t be allowed to enter the labor market.
To qualify for this premium visa, visitors should present evidence of their long-stay plans. Alongside that, they must have adequate health and travel insurance for the initial period of their stay. Visit the Quikmaps website and get to read a lot of articles such as this one.